Guilherme Collado Garofalo

Information


Design/Art Direction

Photography
Visual arts

Cinematography

Clube de Criação
Rebrand


A completely new visual identity reinterpreting an iconic star-symbol, incorporating a derivative and versatile system that embodies and merges new goals and mindset – crafted in order to communicate a new moment, to show how the most relevant brazilian Creative Club is embracing change.


Credits


Design & Art Direction
Guilherme Garofalo, Pedro Gabbay

Motion Graphics
Christian Balzano

Head of Art/Creative Director
Bruno Oppido

About


Clube de Criação is the most important creative club in Brazil and is historically represented by its symbol: a star.

In 2020 Clube decided to diversify their activities and got even bigger, promoting talks, portfolios reviews, internship programs, debates about gender and racial equality – and so on.













Email, Instagram, LinkedIn.


© GARŌ


Email, Instagram, LinkedIn.


© GARŌ