GUILHERME COLLADO GAROFALO
Information

About
São Paulo, October 16th 2024


Guilherme is a designer, creative director, visual artist and entrepreneur from São Paulo–Brasil.
Currently running business as Partner & Executive Creative Director at Tég, Creative Intelligence Bureau.
His practice encopasses different media, sectors and scales, bridging initiatives to our cultural tempos.

Available for local and global projects, connections and commissions.





Profile

As an Integrated Designer and Creative director, he works developing and managing conceptual direction, fluid brand identities, visual systems, guidelines and expressions, for communications strategies, integrated projects and campaigns – with research, data, intuition and experimentation-based frameworks. Since 2014, collaborated with a few of São Paulo’s local and Global comms. agencies, design bureaus, production companies and artists as AKQA, Ogilvy, Galeria, Gut Amsterdam /Los Angeles /Miami, Stink Films, Monkeyland, FREIHEIT Atelier/Studio, Wieden+Kennedy São Paulo, ℓiⱴε, Inobi, Santa Clara M&C Saatchi, NOIX, Leo Burnett's Arc Worldwide, Salve-Tribal DDB and Loducca/LDC.

He is also Co-Founder & Curating partner at ESPAÇO.©©, a creative network that bridges art and design through education and culture, since 2017. Alongside Manoela Cezar, Eduardo Tallia, Bruno Oppido and Bárbara Mastrobuono, co-produced, promoted and designed 45 creative-driven educational experiences as courses, masterclasses and workshops – facilitating 126 encounters that connected 75 educators and 1194 attendees, and granted 331 full scholarships to socially underrepresented fellows. Co-organized and produced various cultural events and exhibits – with well-known and newcoming locals, and relevant international guests.

His design/project-centered approach took part in initiatives for local and global companies and clients in a wide range of markets and scales of operation, such as Natura &Co, PepsiCo, Nubank, Itaú, Santander, Stone, Betterfly, AB–InBev (Stella Artois, Beck's, Colorado), Mercedes-Benz, BYD, Verizon, Hulu, Universal Music Group, Fox Networks Group, Red Bull, C&A, Rider, Fila, Hering, Animale, Loungerie, Caloi, Guga Kuerten, NiobiumNb/CBMM and many others – Always teamed with other great creative partners, in fast-paced transdisciplinary dynamics.

His work was recognized by industry-leading awards and laureates such as D&AD, São Paulo Creative Club, Effie Awards, Brasil Design Award, Latin American Design Awards – the latter where he was also selected as 2023's LAD Young Talent, chose among over 300 entries, pointed as "a representative of the new generation of latin american design".


Awards and recognitions

14ª Bienal Brasileira de Design, 2024
Aracajú, Sergipe
InvestNews, Ilustrações | FRONTEIRAS & LINHAS IMAGINÁRIAS
Wisliana, Culinária vegetal | IDENTIDADE & ESPÍRITO DE MARCA
Wisliana, Culinária vegetal | Destaque da Bienal
❙●●●WTNB渡辺 | IDENTIDADE & ESPÍRITO DE MARCA
InvestNews | IDENTIDADE & ESPÍRITO DE MARCA


Latin American Design Awards, 2024
Fortaleza, Ceará
Gold / ❙●●●WTNB渡辺 / Branding / New Basic Identity
Silver / Wisliana, Culinária vegetal / Branding / New Integrated Identity
Silver / Wisliana, Culinária vegetal / Graphic Design / Integrated Graphics
Silver / Cor Deluxe Edition ANAVITÓRIA / Graphic Design / Records
Bronze / CLASS X RIDER COLLAB ‘23 / Branding / Logotype Campaign

Brasil Design Award, 2024
São Paulo, São Paulo
Shortlist / COR Deluxe Edition / Design de produto / Design Colecionável


Brasil Design Award, 2023
São Paulo, São Paulo
Gold / Service Design / Natura Tradutons©

LAD Young Talent, 2023
LADFEST 2023, Teatro Municipal de Lima, Peru
Winner / Art Direction & Graphic Design


Latin American Design Awards, 2023
Lima, Peru
Silver / Cor: ANAVITÓRIA / Graphic Design / Records
Silver / NFT.Rio / Branding / Brand Expression in Moving image
Shortlist / Itaú itubers / Graphic Design
Shortlist / Mercado Bitcoin / Integrated Identity


D&AD, 2022
w/ AKQA São Paulo + AKQA Melbourne + Tennis Australia
Yellow Pencil / Action Audio / Experiential / Use of Technology
Yellow Pencil / Action Audio / Entertainment / Audio
Wood Pencil / Action Audio / Digital Design / Inclusive
Shortlist / Action Audio / Digital Design / Use of Data


Effie Awards, 2021
General / Fashion
C&A + Big Brother Brasil: From Fast fashion to Fashion tech
w/ C&A Brasil @ Wieden+Kennedy São Paulo

Specials / Shopper Omni Channel
C&A + Big Brother Brasil: From Fast fashion to Fashion Tech
w/ C&A Brasil @ Wieden+Kennedy São Paulo


Secretaria Municipal de Cultura de São Paulo, 2020
1ª Ed. de Premiação de Espaços culturais Independentes
Espaço.CC / ©©-em-rede

São Paulo Creative Club, 2020
In book / Clube de Criação Visual Identity
w/ Wieden+Kennedy São Paulo


Cannes Lions, 2019
"Climb to watch", National Geographic São Paulo

Cannes Young Lions, 2018
Shortlist / Graphic Design

FAAP.DOC, 2016
Jury's Best Motion Picture, Dir. Manoela Cezar
'A Água-Viva Não Possui Esqueleto'



Professional experience

Tég, Creative Intelligence Bureau
Founder, Executive Creative Director
2021—Present

Espaço.©©
Founder, Curator
2017—Present



Freiheit Atelier
Lead Designer
2020—2021


Wieden+Kennedy São Paulo
Senior Designer & Art Director
2019—2020

Inobi
Designer & Image Director
2019


Santa Clara M&C Saatchi
Designer & Art Director
2018—2019

Arc Worldwide/LBTM
Designer
2018

Tribal DDB
Designer
2017—2018

Loducca
Designer
2015—2017

Filmes do Acaso
Director of photography
2015—2020

Nacional Studio/k1z
Art assistant
2012—2014


Academic experience

Bachelor of Social Communication
Specialized in Cinematography
Fundação Armando Álvares Penteado
São Paulo, Brasil
2013–2017

Technical Secondary Education
Specialized in Graphic Mediums
Edugo Glorieux Technisch Instituut
Oostaker, Belgium
2011-2012

Bicultural Primary Education
Colégio Miguel de Cervantes
São Paulo, Brasil
2009-1998



Organization and curation

Espaços do Design no Contemporâneo, 2023
Espaço.CC / ©©-em-rede / Year-long course
Marina Willer, MOOC, Zoy Anastassakis, Ruben Pater, Giulia Fagundes, Martin Lorenz, Estúdio Arado, André Burnier, Eva Gonçalves, Flora de Carvalho, Alfredo Enciso (PUPILA), Guilherme Cruz (Agência Gana), Emory Douglas and Nina Paim.

Espaços do Design no Contemporâneo, 2022
Espaço.CC / ©©-em-rede / Year-long course
Porto-Rocha, Guilherme Falcão, Roma Jo, Gabriel Finotti, Leopoldo Leal, Rejane dal Bello, Rafael Bessa, Bruno Oppido, Lia Castro, Andrés Sandoval, PS2 Arquitetura+Design, Rachel Denti, Cripta Djan, Marina Dahmer, CLUBE, O grupo inteiro, Manuela Eichner, Bia Bittencourt, Elisa van Randow and Estúdio Margem.

Direção de Arte: Outros Sentidos, 2021
Espaço.CC / ©©-em-rede / Short course
Gabriela Namie, Juca/João Terra (Estúdio Margem), Giulia Fagundes, Roma Jo

Cultura como norte criativo, 2021
Espaço.CC + NOIX / ©©-em-rede / Masterclass
Lara Azevedo, Amnah Asad

5 Exercícios Simples, 2020–2022
Espaço.CC / ©©-em-rede / Short course-workshop
Guilherme Falcão
Guests: Rogério Lionzo, Gabriela Namie, Giulia Fagundes, Glauber Sampaio.


O som na imagem, 2019
Espaço.CC / Workshop
Lucas Rampazzo


Talks and Lectures

Mesa Redonda: Branding, 2024
Latin American Design Award / LAD Fest
Kuya - Centro de Design do Ceará, Fortaleza, Brasil
w/ Stephanie Noelle (Tég) Murilo Melo (Gut) + Carolina Ortiz (Espina Studio)


LAD Speaker, 2023
Latin American Design Award / LAD Fest
Lima Municipal Theater, Peru

Freela School / Manual Freela, 2023
"Design-Creative Direction-Strategy-Cultural Intelligence"

Freela School / Manual Freela, 2021
"Design & Art Directions"


Publications and Press

GAVETA, 2023 "VAZIO/ Void/ Vide/ Vacío"
Org. Guilherme Falcão Pelegrino
"Sonhos-concretos", Opening essay, p. 6–14
w/ Babi Carneiro, Vivian Whiteman, Mateus Acioli, Anuro Anuro, Cacau Francisco, Lorena Dini, Clube, Silvino Mendonça, Fronte Violeta, Leandro Venera, Carolina Alves, Pyetra Salles, Eduardo Viveiros. 


Extension and research

Experimental web & Narrative Structures
Lima, Peru (2023)
Yehwan Yen Song 송예환 / South Korea

Art and fashion: a trace in time
MBAC/Matias Brotas Arte Contemporânea
Vitória, Espírito Santo (2020)
Carollina Lauriano, Ronaldo Fraga

Lina Bo Bardi: Architecture as a cultural action
MASP/Museu de Arte de São Paulo
São Paulo–SP, 2020
Marina Grinover

Books as inventions
Casa Plana
São Paulo–SP, 2018
Elaine Ramos

On Design
Centro Cultural Marieta
São Paulo–SP, 2018
Chico Homem de Melo, Elaine Ramos

Book Design: from content to form
Casa Plana
São Paulo–SP, 2017
Elaine Ramos

Design=music
A Escola Livre, Galeria Metrópole
São Paulo–SP, 2017
Guilherme Falcão, Thiago Pethit, Tereza Bettinardi

Processes-critics on design
A Escola Livre, Elevado
São Paulo–SP, 2016
Guilherme Falcão, Tereza Bettinardi,
Lucas Rampazzo, Ícaro Lira, Kiko Farkas+

Direction of photography for digital environments
b_arco
São Paulo–SP, 2016
José Augusto de Blasiis, Carlos Ebert,
Lauro Escorel, Adrian Teijido+

Brazilian Architecture, Mod. V
Escola da Cidade
São Paulo–SP, 2016
Marco Artigas, Ruy Ohtake, Marina Acayaba,
Vinicius Andrade, Marcelo Morettin e Adriana Levisky

"Beira de Estrada", Photography Study Group
Casa Plana
São Paulo–SP, 2016
Bia Bittencourt, Camila Svenson,
Helena Wolfenson, Ilana Lichtenstein+

Cinematography Mechanics
Fundação Armando Álvares Penteado
São Paulo–SP, 2015
Paulo Schilik, André Fratti

druPA, Quadriennial Crossmedia Fair
Edugo Glorieux
Düsseldorf–Germany, 2012
Bert Verschraegen, Frank-gina Verhaege, Joris de Blieck
 


Contact

contato@guilhermegarofalo.com
guilherme@teg.business






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