GUILHERME COLLADO GAROFALO
Information

About
São Paulo, November 26th 2021


Guilherme is an integrated designer, creative-image-art director and visual artist from São Paulo–Brasil. Currently running business as a Partner & Creative Director at TÉG, Creative Intelligence Bureau ©.
Also available for connections and commissions worldwide as GARÓ.




Profile

As an Integrated Designer and Creative-Image-Art Director, he works developing and managing creative direction, fluid brand identities-guidelines-expressions, communications strategies and integrated campaigns – with research, data, intuition and strategy-based frameworks. Since 2014, collaborating in/with a few of São Paulo’s agencies, design bureaus and production companies as AKQA, Stink Films, FREIHEIT Atelier/Studio, Wieden+Kennedy São Paulo, ℓiⱴε, Inobi, Santa Clara M&C Saatchi, NOIX, Leo Burnett's Arc Worldwide, Salve-Tribal DDB and Loducca/LDC.

He is also Co-Founder & Curating partner at ESPAÇO.©©, a creative network that nurtures and converges initiatives, cultural projects and agents within the practices of design, architecture, visual arts/image making, and technologies, since 2017. Alongside Manoela Cezar, Eduardo Tallia, Bruno Oppido and Bárbara Mastrobuono, co-produced, promoted, connected and designed a handful of creative-driven educational experiences, cultural events and exhibits – with well-known, newcomers, locals and international guests.

His design-centered approach took part in projects for local and global companies and clients in a wide range of markets and scales of operation, such as Natura &Co, PepsiCo, Nubank, Santander, Stone, AB–InBev, NiobiumNb/CBMM, Fox Networks Group, Red Bull, C&A, Rider, Fila, Animale, Água de Côco, Loungerie, Caloi, Guga Kuerten, Balaclava Records, Som Livre and Future Farm – Always teamed with other great creative partners, in fast-paced transdisciplinary dynamics.


Recognition

Cannes Young Lions, 2018
Graphic Design Shortlist

São Paulo Creative Club, 2020
In-book
Clube de Criação Visual Identity
w/ Wieden+Kennedy São Paulo


Effie Awards, 2021
General — Fashion
C&A + Big Brother Brasil: From Fast fashion to Fashion tech
C&A Brasil @ Wieden+Kennedy São Paulo

Specials — Shopper Omni Channel
C&A + Big Brother Brasil: From Fast fashion to Fashion Tech
C&A Brasil @ Wieden+Kennedy São Paulo



Professional experience

TÉG, Creative Intelligence Bureau ©
Partner & Creative Director
2021—Present

Freiheit Atelier
Lead Designer
2020—2021


Wieden+Kennedy São Paulo
Art Director/Integrated Designer
2019—2020

Inobi
Integrated designer/Image director
2019

Espaço.©©
Partner & Curator
2017—Present


Santa Clara M&C Saatchi
Visual designer
2018—2019

Arc Worldwide/LBTM
Visual designer & Art director
2018

Tribal DDB
Visual designer
2017—2018

Loducca
Graphic designer
2015—2017

Filmes do Acaso
Director of photography
2015—Present

Nacional Studio/k1z
Assistant Art director
2012—2014


Academic experience

Bachelor of Social Communication
Specialized in Cinematography
Fundação Armando Álvares Penteado
São Paulo, Brasil
2013–2017

Technical Secondary Education
Specialized in Graphic Mediums
Edugo Glorieux Technisch Instituut
Oostaker, Belgium
2011-2012

Bicultural Primary Education
Colégio Miguel de Cervantes
São Paulo, Brasil
2009-1998



Extension

Art and fashion: a trace in time
MBAC/Matias Brotas Arte Contemporânea
Vitória–ES, 2020
Carollina Lauriano, Ronaldo Fraga

Lina Bo Bardi: Architecture as a cultural action
MASP/Museu de Arte de São Paulo
São Paulo–SP, 2020
Marina Grinover

Books as inventions
Casa Plana
São Paulo–SP, 2018
Elaine Ramos

On Design
Centro Cultural Marieta
São Paulo–SP, 2018
Chico Homem de Melo, Elaine Ramos

Book Design: from content to form
Casa Plana
São Paulo–SP, 2017
Elaine Ramos

Design=music
A Escola Livre, Galeria Metrópole
São Paulo–SP, 2017
Guilherme Falcão, Thiago Pethit, Tereza Bettinardi

Processes-critics on design
A Escola Livre, Elevado
São Paulo–SP, 2016
Guilherme Falcão, Tereza Bettinardi,
Lucas Rampazzo, Ícaro Lira, Kiko Farkas+

Direction of photography for digital environments
b_arco
São Paulo–SP, 2016
José Augusto de Blasiis, Carlos Ebert,
Lauro Escorel, Adrian Teijido+

Brazilian Architecture, Mod. V
Escola da Cidade
São Paulo–SP, 2016
Marco Artigas, Ruy Ohtake, Marina Acayaba,
Vinicius Andrade, Marcelo Morettin e Adriana Levisky

"Beira de Estrada", Photography Study Group
Casa Plana
São Paulo–SP, 2016
Bia Bittencourt, Camila Svenson,
Helena Wolfenson, Ilana Lichtenstein+

Cinematography Mechanics
Fundação Armando Álvares Penteado
São Paulo–SP, 2015
Paulo Schilik, André Fratti

druPA, Quadriennial Crossmedia Fair
Edugo Glorieux
Düsseldorf–Germany, 2012
Bert Verschraegen, Frank-gina Verhaege, Joris de Blieck




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© GARŌ