YMA, White Peacock
Set and lighting design & assistance, Photography
A completely new visual identity reinterpreting an iconic star-symbol, incorporating a derivative and versatile system that embodies and merges new goals and mindset – crafted in order to communicate a new moment, to show how the most relevant brazilian Creative Club is embracing change.
Credits
Design & Art Direction
Guilherme Garofalo, Pedro Gabbay
Motion Graphics
Christian Balzano
Head of Art/Creative Director
Bruno Oppido
About
Clube de Criação is the most important creative club in Brazil and is historically represented by its symbol: a star.
In 2020 Clube decided to diversify their activities and got even bigger, promoting talks, portfolios reviews, internship programs, debates about gender and racial equality – and so on.
![](https://freight.cargo.site/t/original/i/c0c0fba01b02c397c3a3fbf0f751fd47331535a8ddc72f0ca54e0a5be9ea2106/SCAN-120-10-EDIT.jpg)
![](https://freight.cargo.site/t/original/i/23123f53251ed8d96aea8c044a1df39553f06f55fad98642ee501714eee710ca/SCAN-120-8-EDIT.jpg)
![](https://freight.cargo.site/t/original/i/a9e00386d8ec978bde344f72e57f937f287acfca1536e25a4d3bee3a2868c02f/SCAN-120-9-EDIT.jpg)
![](https://freight.cargo.site/t/original/i/dc5d6888f45d272179f5632fb271b4235106394c9a398b231f0ed5cf3211ca4c/SCAN-120-6-EDIT.jpg)
![](https://freight.cargo.site/t/original/i/0a7ff100db24767694464677eeac6304138bd4a427d6c3f2b3cf64d23eed60ec/SCAN-120-7-EDIT.jpg)
![](https://freight.cargo.site/t/original/i/e8b44ea6b11f15eb9c3143f6b140a94788644626c1ce5540e63b0d15e82b78fb/SCAN-120-5-EDIT.jpg)
![](https://freight.cargo.site/t/original/i/60ec4ced8c7b64d0e60f45d7c433d3333d5cc6c68ec3a374bae2f8ecb5eaa5d1/contato-1.jpg)