Guilherme Collado Garofalo

Information


Design/Art Direction

Photography
Visual arts

Cinematography

Red Bull Station
Rebrand


This is Red Bull Station: five floors of creative energy that houses projects that focuses on music, art and innovation. Located in an old power station, the project seeks to inspire, connect and transform visitors. The space offers an extensive cultural program and free lectures, workshops, film screenings and musical performances, as well as permanent resident projects and occupations of various subjects.


About

Unlike museums and galleries, Red Bull Station is a space where the work is there produced. They’re not only exposed there, but are produced within that space, and also shaped by it. With that in mind we tried to show not only the work done, but the whole creative process involved to make it.

Besides that from the deconstruction of the logo we created a chart pattern that manifests itself in different ways in relation with: institucional affairs, music, art and innovation. And also, we tried to rely on everything the building, as a presence, could provide us in any visual, graphic or creative input. That translates in the colours used, the graphs, patterns and images.

Credits



Agency
LDC

Designers
Eduardo Tallia, Guilherme Garofalo, Marcelo Vendramel and Paula Padilha

Head of Design
Eduardo Tallia

Creative Directors
Cássio Moron, Fábio Saboya and Raphael Franzini
Motion Design
Ian Bortz

Video Editing
Guilherme Garofalo

Graphic Producer
Sid Fernandes

Chief Creative Officer
Guga Ketzer



























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© GARŌ


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© GARŌ