Pulso
Rebrand
When you buy a fresh green goodie from Raízs, besides of contributing to a fairer relationship between small producers and consumer chain, you are consuming a fresh product, with care and treats directly from the Silva, Almeida, Porto, Oliveira Pires Pereira and Xavier's family.
About
So, the concept of our reasoning was: if these small producers had a brand called Raízs, how would it look? How would this package be? The product's photo, how would it look? From those questions and with a graphic interpretation / aesthetic we built the Raízs brand.
A brand that valorizes small producers.
A brand-mark made by, for and with them.
A brand that valorizes small producers.
A brand-mark made by, for and with them.
Credits
Agency
LDC
Designers
Eduardo Tallia, Paula Padilha and Guilherme Garofalo
Head of Design
Eduardo Tallia
Photography
Guilherme Garofalo
LDC
Designers
Eduardo Tallia, Paula Padilha and Guilherme Garofalo
Head of Design
Eduardo Tallia
Photography
Guilherme Garofalo
Creative Directors
Cássio Moron, Fábio Saboya,
Sérgio Mugnaini and Raphael Franzini
Chief Creative Officer
Guga Ketzer
Cássio Moron, Fábio Saboya,
Sérgio Mugnaini and Raphael Franzini
Chief Creative Officer
Guga Ketzer
