Guilherme Collado Garofalo

Information


Design/Art Direction

Photography
Visual arts

Cinematography

Pulso
Rebrand


When you buy a fresh green goodie from Raízs, besides of contributing to a fairer relationship between small producers and consumer chain, you are consuming a fresh product, with care and treats directly from the Silva, Almeida, Porto, Oliveira Pires Pereira and Xavier's family.


About

So, the concept of our reasoning was: if these small producers had a brand called Raízs, how would it look? How would this package be? The product's photo, how would it look? From those questions and with a graphic interpretation / aesthetic we built the Raízs brand.

A brand that valorizes small producers.
A brand-mark made by, for and with them.

Credits



Agency
LDC

Designers
Eduardo Tallia, Paula Padilha and Guilherme Garofalo

Head of Design
Eduardo Tallia

Photography
Guilherme Garofalo
Creative Directors
Cássio Moron, Fábio Saboya,
Sérgio Mugnaini and Raphael Franzini

Chief Creative Officer
Guga Ketzer



















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© GARŌ


Email, Instagram, LinkedIn.


© GARŌ