About
São Paulo, October 14th 2023
Guilherme is an integrated designer, image/art director and photographer from São Paulo–Brasil.
Currently running business as a Partner & Creative Director at TÉG, Creative Intelligence Bureau ©.
Available for local and worldwide connections and commissions.
Profile
As an Integrated Designer and Creative director, he works developing and managing conceptual direction, fluid brand identities, visual systems, guidelines and expressions, for communications strategies, integrated projects and campaigns – with research, data, intuition and experimentation-based frameworks. Since 2014, collaborated with a few of São Paulo’s local and Global comms. agencies, design bureaus, production companies and artists as AKQA, Ogilvy, Galeria, Gut Amsterdam /Los Angeles /Miami, Stink Films, Monkeyland, FREIHEIT Atelier/Studio, Wieden+Kennedy São Paulo, ℓiⱴε, Inobi, Santa Clara M&C Saatchi, NOIX, Leo Burnett's Arc Worldwide, Salve-Tribal DDB and Loducca/LDC.
He is also Co-Founder & Curating partner at ESPAÇO.©©, a creative network that bridges art and design through education and culture, since 2017. Alongside Manoela Cezar, Eduardo Tallia, Bruno Oppido and Bárbara Mastrobuono, co-produced, promoted and designed 45 creative-driven educational experiences as courses, masterclasses and workshops – facilitating 126 encounters that connected 75 educators and 1194 attendees, and granted 331 full scholarships to socially underrepresented fellows. Co-organized and produced 13 cultural events and exhibits – with well-known and newcoming locals, and relevant international guests.
His design/project-centered approach took part in initiatives for local and global companies and clients in a wide range of markets and scales of operation, such as Natura &Co, PepsiCo, Nubank, Itaú, Santander, Stone, Betterfly, AB–InBev (Stella Artois, Beck's, Colorado), Mercedes-Benz, BYD, Verizon, Hulu, Universal Music Group, Fox Networks Group, Red Bull, C&A, Rider, Fila, Hering, Animale, Loungerie, Caloi, Guga Kuerten, NiobiumNb/CBMM and many others – Always teamed with other great creative partners, in fast-paced transdisciplinary dynamics.
His work was recognized by industry-leading awards and laureates such as D&AD, São Paulo Creative Club, Effie Awards and Latin American Design Awards – the latter where he was also selected as 2023's LAD Young Talent, chose among over 300 entries, pointed as "a representative of the new generation of latin american design".
He is also Co-Founder & Curating partner at ESPAÇO.©©, a creative network that bridges art and design through education and culture, since 2017. Alongside Manoela Cezar, Eduardo Tallia, Bruno Oppido and Bárbara Mastrobuono, co-produced, promoted and designed 45 creative-driven educational experiences as courses, masterclasses and workshops – facilitating 126 encounters that connected 75 educators and 1194 attendees, and granted 331 full scholarships to socially underrepresented fellows. Co-organized and produced 13 cultural events and exhibits – with well-known and newcoming locals, and relevant international guests.
His design/project-centered approach took part in initiatives for local and global companies and clients in a wide range of markets and scales of operation, such as Natura &Co, PepsiCo, Nubank, Itaú, Santander, Stone, Betterfly, AB–InBev (Stella Artois, Beck's, Colorado), Mercedes-Benz, BYD, Verizon, Hulu, Universal Music Group, Fox Networks Group, Red Bull, C&A, Rider, Fila, Hering, Animale, Loungerie, Caloi, Guga Kuerten, NiobiumNb/CBMM and many others – Always teamed with other great creative partners, in fast-paced transdisciplinary dynamics.
His work was recognized by industry-leading awards and laureates such as D&AD, São Paulo Creative Club, Effie Awards and Latin American Design Awards – the latter where he was also selected as 2023's LAD Young Talent, chose among over 300 entries, pointed as "a representative of the new generation of latin american design".
Awards and recognitions
Brasil Design Award, 2023
Gold / Service Design / Natura Tradutons©
LAD Young Talent, 2023
Winner / Art Direction & Graphic Design
LADFEST 2023 – Teatro Municipal de Lima, Peru
Latin American Design Awards, 2023
Silver / Cor: ANAVITÓRIA / Graphic Design / Records
Silver / NFT.Rio / Branding / Brand Expression in Moving image
Shortlist / Itaú itubers / Graphic Design
Shortlist / Cor : ANAVITÓRIA / Graphic Design
Shortlist / Mercado Bitcoin / Integrated Identity
Shortlist / NFT.Rio / Integrated Identity
D&AD, 2022
Yellow Pencil / Action Audio / Experiential / Use of Technology
Yellow Pencil / Action Audio / Entertainment / Audio
Wood Pencil / Action Audio / Digital Design / Inclusive
Shortlist / Action Audio / Digital Design / Use of Data
w/ AKQA São Paulo + AKQA Melbourne + Tennis Australia
Effie Awards, 2021
General — Fashion
C&A + Big Brother Brasil: From Fast fashion to Fashion tech
C&A Brasil @ Wieden+Kennedy São Paulo
Specials — Shopper Omni Channel
C&A + Big Brother Brasil: From Fast fashion to Fashion Tech
C&A Brasil @ Wieden+Kennedy São Paulo
Secretaria Municipal de Cultura de São Paulo, 2020
1ª Ed. de Premiação de Espaços culturais Independentes
Espaço.CC / ©©-em-rede
São Paulo Creative Club, 2020
In book / Clube de Criação Visual Identity
w/ Wieden+Kennedy São Paulo
Cannes Young Lions, 2018
Shortlist / Graphic Design
FAAP.DOC, 2016
Jury's Best Motion Picture, Dir. Manoela Cezar
'A Água-Viva Não Possui Esqueleto'
Gold / Service Design / Natura Tradutons©
LAD Young Talent, 2023
Winner / Art Direction & Graphic Design
LADFEST 2023 – Teatro Municipal de Lima, Peru
Latin American Design Awards, 2023
Silver / Cor: ANAVITÓRIA / Graphic Design / Records
Silver / NFT.Rio / Branding / Brand Expression in Moving image
Shortlist / Itaú itubers / Graphic Design
Shortlist / Cor : ANAVITÓRIA / Graphic Design
Shortlist / Mercado Bitcoin / Integrated Identity
Shortlist / NFT.Rio / Integrated Identity
D&AD, 2022
Yellow Pencil / Action Audio / Experiential / Use of Technology
Yellow Pencil / Action Audio / Entertainment / Audio
Wood Pencil / Action Audio / Digital Design / Inclusive
Shortlist / Action Audio / Digital Design / Use of Data
w/ AKQA São Paulo + AKQA Melbourne + Tennis Australia
Effie Awards, 2021
General — Fashion
C&A + Big Brother Brasil: From Fast fashion to Fashion tech
C&A Brasil @ Wieden+Kennedy São Paulo
Specials — Shopper Omni Channel
C&A + Big Brother Brasil: From Fast fashion to Fashion Tech
C&A Brasil @ Wieden+Kennedy São Paulo
Secretaria Municipal de Cultura de São Paulo, 2020
1ª Ed. de Premiação de Espaços culturais Independentes
Espaço.CC / ©©-em-rede
São Paulo Creative Club, 2020
In book / Clube de Criação Visual Identity
w/ Wieden+Kennedy São Paulo
Cannes Young Lions, 2018
Shortlist / Graphic Design
FAAP.DOC, 2016
Jury's Best Motion Picture, Dir. Manoela Cezar
'A Água-Viva Não Possui Esqueleto'
Professional experience
Tég, Creative Intelligence Bureau
Partner & Creative Director
2021—Present
Espaço.©©
Partner & Curator
2017—Present
Freiheit Atelier
Lead Designer
2020—2021
Wieden+Kennedy São Paulo
Art Director/Integrated Designer
2019—2020
Inobi
Integrated designer/Image director
2019
Santa Clara M&C Saatchi
Visual designer
2018—2019
Arc Worldwide/LBTM
Visual designer & Art director
2018
Tribal DDB
Visual designer
2017—2018
Loducca
Graphic designer
2015—2017
Filmes do Acaso
Director of photography
2015—2020
Nacional Studio/k1z
Assistant Art director
2012—2014
Partner & Creative Director
2021—Present
Espaço.©©
Partner & Curator
2017—Present
Freiheit Atelier
Lead Designer
2020—2021
Wieden+Kennedy São Paulo
Art Director/Integrated Designer
2019—2020
Inobi
Integrated designer/Image director
2019
Santa Clara M&C Saatchi
Visual designer
2018—2019
Arc Worldwide/LBTM
Visual designer & Art director
2018
Tribal DDB
Visual designer
2017—2018
Loducca
Graphic designer
2015—2017
Filmes do Acaso
Director of photography
2015—2020
Nacional Studio/k1z
Assistant Art director
2012—2014
Academic experience
Bachelor of Social Communication
Specialized in Cinematography
Fundação Armando Álvares Penteado
São Paulo, Brasil
2013–2017
Technical Secondary Education
Specialized in Graphic Mediums
Edugo Glorieux Technisch Instituut
Oostaker, Belgium
2011-2012
Bicultural Primary Education
Colégio Miguel de Cervantes
São Paulo, Brasil
2009-1998
Specialized in Cinematography
Fundação Armando Álvares Penteado
São Paulo, Brasil
2013–2017
Technical Secondary Education
Specialized in Graphic Mediums
Edugo Glorieux Technisch Instituut
Oostaker, Belgium
2011-2012
Bicultural Primary Education
Colégio Miguel de Cervantes
São Paulo, Brasil
2009-1998
Organization and curation
Espaços do Design no Contemporâneo, 2023
Espaço.CC / ©©-em-rede / Year-long course
Marina Willer, MOOC, Zoy Anastassakis, Ruben Pater, Giulia Fagundes, Martin Lorenz, Estúdio Arado, André Burnier, Eva Gonçalves, Flora de Carvalho, Alfredo Enciso (PUPILA), Guilherme Cruz (Agência Gana), Emory Douglas and Nina Paim.
Espaços do Design no Contemporâneo, 2022
Espaço.CC / ©©-em-rede / Year-long course
Porto-Rocha, Guilherme Falcão, Roma Jo, Gabriel Finotti, Leopoldo Leal, Rejane dal Bello, Rafael Bessa, Bruno Oppido, Lia Castro, Andrés Sandoval, PS2 Arquitetura+Design, Rachel Denti, Cripta Djan, Marina Dahmer, CLUBE, O grupo inteiro, Manuela Eichner, Bia Bittencourt, Elisa van Randow and Estúdio Margem.
Direção de Arte: Outros Sentidos, 2021
Espaço.CC / ©©-em-rede / Short course
Gabriela Namie, Juca/João Terra (Estúdio Margem), Giulia Fagundes, Roma Jo
Cultura como norte criativo, 2021
Espaço.CC + NOIX / ©©-em-rede / Masterclass
Lara Azevedo, Amnah Asad
5 Exercícios Simples, 2020–2022
Espaço.CC / ©©-em-rede / Short course-workshop
Guilherme Falcão
Guests: Rogério Lionzo, Gabriela Namie, Giulia Fagundes, Glauber Sampaio.
O som na imagem, 2019
Espaço.CC / Workshop
Lucas Rampazzo
Espaço.CC / ©©-em-rede / Year-long course
Marina Willer, MOOC, Zoy Anastassakis, Ruben Pater, Giulia Fagundes, Martin Lorenz, Estúdio Arado, André Burnier, Eva Gonçalves, Flora de Carvalho, Alfredo Enciso (PUPILA), Guilherme Cruz (Agência Gana), Emory Douglas and Nina Paim.
Espaços do Design no Contemporâneo, 2022
Espaço.CC / ©©-em-rede / Year-long course
Porto-Rocha, Guilherme Falcão, Roma Jo, Gabriel Finotti, Leopoldo Leal, Rejane dal Bello, Rafael Bessa, Bruno Oppido, Lia Castro, Andrés Sandoval, PS2 Arquitetura+Design, Rachel Denti, Cripta Djan, Marina Dahmer, CLUBE, O grupo inteiro, Manuela Eichner, Bia Bittencourt, Elisa van Randow and Estúdio Margem.
Direção de Arte: Outros Sentidos, 2021
Espaço.CC / ©©-em-rede / Short course
Gabriela Namie, Juca/João Terra (Estúdio Margem), Giulia Fagundes, Roma Jo
Cultura como norte criativo, 2021
Espaço.CC + NOIX / ©©-em-rede / Masterclass
Lara Azevedo, Amnah Asad
5 Exercícios Simples, 2020–2022
Espaço.CC / ©©-em-rede / Short course-workshop
Guilherme Falcão
Guests: Rogério Lionzo, Gabriela Namie, Giulia Fagundes, Glauber Sampaio.
O som na imagem, 2019
Espaço.CC / Workshop
Lucas Rampazzo
Talks and Lectures
LAD Speaker, 2023
Latin American Design Award / LAD Fest
Lima Municipal Theater, Peru
Freela School / Manual Freela, 2023
"Design-Creative Direction-Strategy-Cultural Intelligence"
Freela School / Manual Freela, 2021
"Design & Art Directions"
Latin American Design Award / LAD Fest
Lima Municipal Theater, Peru
Freela School / Manual Freela, 2023
"Design-Creative Direction-Strategy-Cultural Intelligence"
Freela School / Manual Freela, 2021
"Design & Art Directions"
Publications and Press
GAVETA, 2023 "VAZIO/ Void/ Vide/ Vacío"
Org. Guilherme Falcão Pelegrino
"Sonhos-concretos", Opening essay, p. 6–14
w/ Babi Carneiro, Vivian Whiteman, Mateus Acioli, Anuro Anuro, Cacau Francisco, Lorena Dini, Clube, Silvino Mendonça, Fronte Violeta, Leandro Venera, Carolina Alves, Pyetra Salles, Eduardo Viveiros.
Org. Guilherme Falcão Pelegrino
"Sonhos-concretos", Opening essay, p. 6–14
w/ Babi Carneiro, Vivian Whiteman, Mateus Acioli, Anuro Anuro, Cacau Francisco, Lorena Dini, Clube, Silvino Mendonça, Fronte Violeta, Leandro Venera, Carolina Alves, Pyetra Salles, Eduardo Viveiros.
Extension and research
Experimental web & Narrative Structures
Lima, Peru (2023)
Yehwan Yen Song 송예환 / South Korea
Art and fashion: a trace in time
MBAC/Matias Brotas Arte Contemporânea
Vitória, Espírito Santo (2020)
Carollina Lauriano, Ronaldo Fraga
Lina Bo Bardi: Architecture as a cultural action
MASP/Museu de Arte de São Paulo
São Paulo–SP, 2020
Marina Grinover
Books as inventions
Casa Plana
São Paulo–SP, 2018
Elaine Ramos
On Design
Centro Cultural Marieta
São Paulo–SP, 2018
Chico Homem de Melo, Elaine Ramos
Book Design: from content to form
Casa Plana
São Paulo–SP, 2017
Elaine Ramos
Design=music
A Escola Livre, Galeria Metrópole
São Paulo–SP, 2017
Guilherme Falcão, Thiago Pethit, Tereza Bettinardi
Processes-critics on design
A Escola Livre, Elevado
São Paulo–SP, 2016
Guilherme Falcão, Tereza Bettinardi,
Lucas Rampazzo, Ícaro Lira, Kiko Farkas+
Direction of photography for digital environments
b_arco
São Paulo–SP, 2016
José Augusto de Blasiis, Carlos Ebert,
Lauro Escorel, Adrian Teijido+
Brazilian Architecture, Mod. V
Escola da Cidade
São Paulo–SP, 2016
Marco Artigas, Ruy Ohtake, Marina Acayaba,
Vinicius Andrade, Marcelo Morettin e Adriana Levisky
"Beira de Estrada", Photography Study Group
Casa Plana
São Paulo–SP, 2016
Bia Bittencourt, Camila Svenson,
Helena Wolfenson, Ilana Lichtenstein+
Cinematography Mechanics
Fundação Armando Álvares Penteado
São Paulo–SP, 2015
Paulo Schilik, André Fratti
druPA, Quadriennial Crossmedia Fair
Edugo Glorieux
Düsseldorf–Germany, 2012
Bert Verschraegen, Frank-gina Verhaege, Joris de Blieck
Lima, Peru (2023)
Yehwan Yen Song 송예환 / South Korea
Art and fashion: a trace in time
MBAC/Matias Brotas Arte Contemporânea
Vitória, Espírito Santo (2020)
Carollina Lauriano, Ronaldo Fraga
Lina Bo Bardi: Architecture as a cultural action
MASP/Museu de Arte de São Paulo
São Paulo–SP, 2020
Marina Grinover
Books as inventions
Casa Plana
São Paulo–SP, 2018
Elaine Ramos
On Design
Centro Cultural Marieta
São Paulo–SP, 2018
Chico Homem de Melo, Elaine Ramos
Book Design: from content to form
Casa Plana
São Paulo–SP, 2017
Elaine Ramos
Design=music
A Escola Livre, Galeria Metrópole
São Paulo–SP, 2017
Guilherme Falcão, Thiago Pethit, Tereza Bettinardi
Processes-critics on design
A Escola Livre, Elevado
São Paulo–SP, 2016
Guilherme Falcão, Tereza Bettinardi,
Lucas Rampazzo, Ícaro Lira, Kiko Farkas+
Direction of photography for digital environments
b_arco
São Paulo–SP, 2016
José Augusto de Blasiis, Carlos Ebert,
Lauro Escorel, Adrian Teijido+
Brazilian Architecture, Mod. V
Escola da Cidade
São Paulo–SP, 2016
Marco Artigas, Ruy Ohtake, Marina Acayaba,
Vinicius Andrade, Marcelo Morettin e Adriana Levisky
"Beira de Estrada", Photography Study Group
Casa Plana
São Paulo–SP, 2016
Bia Bittencourt, Camila Svenson,
Helena Wolfenson, Ilana Lichtenstein+
Cinematography Mechanics
Fundação Armando Álvares Penteado
São Paulo–SP, 2015
Paulo Schilik, André Fratti
druPA, Quadriennial Crossmedia Fair
Edugo Glorieux
Düsseldorf–Germany, 2012
Bert Verschraegen, Frank-gina Verhaege, Joris de Blieck
Contact
contato@guilhermegarofalo.com
guilherme@teg.business
guilherme@teg.business