GUILHERME COLLADO GAROFALO
Information

Caloi
Rebrand


Caloi has almost 120 years of history, and is part of the lives of generations of Brazilians, as an industry-leading bicycle factory. The new positioning rescues
the brand's history with classic elements of it's trajectory, while also bringing their beloved consumers to the core of it's design concept and communication efforts.


Credits



Agency
SalveTribal Worldwide

Designer
Guilherme Garofalo

Art Directors
Nelson Costa, João Mendes

Copywriters
Pedro Pedreira, James Scavone, Thiago Bocatto

Creative Directors
James Scavone, Cassio Moron

Original Soundtrack
Charles Gavin
Editors/Motion Graphics
Pedro Lemmi, Ian Bortz, Guilherme Garofalo

Broadcast
Marcella Pappiani, Ciça Piazza

Account Mgmt.
Stefani Giannini

Planners
Annelize Conti, Thiago Arantes

Special thanks to
Fabrício Pretto, Flávio Dechen, Fabiana Perazolo, Álvaro Barth