Caloi
Rebrand
Caloi has almost 120 years of history, and is part of the lives of generations of Brazilians, as an industry-leading bicycle factory. The new positioning rescues the brand's history with classic elements of it's trajectory, while also bringing their beloved consumers to the core of it's design concept and communication efforts.
Credits
Agency
SalveTribal Worldwide
Designer
Guilherme Garofalo
Art Directors
Nelson Costa, João Mendes
Copywriters
Pedro Pedreira, James Scavone, Thiago Bocatto
Creative Directors
James Scavone, Cassio Moron
Original Soundtrack
Charles Gavin
SalveTribal Worldwide
Designer
Guilherme Garofalo
Art Directors
Nelson Costa, João Mendes
Copywriters
Pedro Pedreira, James Scavone, Thiago Bocatto
Creative Directors
James Scavone, Cassio Moron
Original Soundtrack
Charles Gavin
Editors/Motion Graphics
Pedro Lemmi, Ian Bortz, Guilherme Garofalo
Broadcast
Marcella Pappiani, Ciça Piazza
Account Mgmt.
Stefani Giannini
Planners
Annelize Conti, Thiago Arantes
Special thanks to
Fabrício Pretto, Flávio Dechen, Fabiana Perazolo, Álvaro Barth
Pedro Lemmi, Ian Bortz, Guilherme Garofalo
Broadcast
Marcella Pappiani, Ciça Piazza
Account Mgmt.
Stefani Giannini
Planners
Annelize Conti, Thiago Arantes
Special thanks to
Fabrício Pretto, Flávio Dechen, Fabiana Perazolo, Álvaro Barth