Caloi
Rebrand
A completely new visual identity reinterpreting an iconic star-symbol, incorporating a derivative and versatile system that embodies and merges new goals and mindset – crafted in order to communicate a new moment, to show how the most relevant brazilian Creative Club is embracing change.
Credits
Agency
SalveTribal Worldwide
Designer
Guilherme Garofalo
Art Directors
Nelson Costa, João Mendes
Copywriters
Pedro Pedreira, James Scavone, Thiago Bocatto
Creative Directors
James Scavone, Cassio Moron
Original Soundtrack
Charles Gavin
SalveTribal Worldwide
Designer
Guilherme Garofalo
Art Directors
Nelson Costa, João Mendes
Copywriters
Pedro Pedreira, James Scavone, Thiago Bocatto
Creative Directors
James Scavone, Cassio Moron
Original Soundtrack
Charles Gavin
Editors/Motion Graphics
Pedro Lemmi, Ian Bortz, Guilherme Garofalo
Broadcast
Marcella Pappiani, Ciça Piazza
Account Mgmt.
Stefani Giannini
Planners
Annelize Conti, Thiago Arantes
Special thanks to
Fabrício Pretto, Flávio Dechen, Fabiana Perazolo, Álvaro Barth
Pedro Lemmi, Ian Bortz, Guilherme Garofalo
Broadcast
Marcella Pappiani, Ciça Piazza
Account Mgmt.
Stefani Giannini
Planners
Annelize Conti, Thiago Arantes
Special thanks to
Fabrício Pretto, Flávio Dechen, Fabiana Perazolo, Álvaro Barth
