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Agency: LDC
Creative Team: Thiago Lins, Vitor Bomfim
Head of Design: Eduardo Tallia
Designers: Paula Padilha, Guilherme Garofalo
Creative Directors: Cássio Moron, Fábio Saboya,
Raphael Franzini, Sérgio Mugnaini
Chief Creative Officer: Guga Ketzer
Executive Producers: Sid Fernandes
El Ojo 2016
Bronze – Sports
Bronze – Design
Bernbach Awards 2016
Design
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Guga Kuerten was ranked #1 tennis player in the world in 2000. To remember this achievement, we transformed each match that lead to that award into tangible data visualization pieces.
Every match-point was tracked to compose each of the strings of the racquet, from the most emblematic matches of Guga's career.
The racquets were then auctioned off, and its funds went to Guga Kuerten’s institute, that focuses on children’s development through sports in various cities from Brazil.
I was assigned to conceptualise the racquets as an existing product, following the new visual guidelines developed for Guga Kuerten's brand system, as well as help deliver cohesive project drafts for production.
